Integrated Advertising, Promotion, and Marketing Communications (Record no. 555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260220070122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CLO-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kenneth E.Clow |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technology, Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NIT Library | NIT Library | 02/20/2026 | 658.8 CLO-I | P0671 | 02/20/2026 | 02/20/2026 | Book1 |