Principles of Marketing (17 e) (Record no. 413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260206062031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT-P |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | David Jobber |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing (17 e) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 699 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Technology/Applied Science, Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book1 |
| Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| NIT Library | NIT Library | 02/06/2026 | 658.8 KOT-P | P0471 | 02/06/2026 | Book1 |