Marketing Communication: (Record no. 355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260918030750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749442654 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | SMI-M |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | P R Smith |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Communication: |
| Remainder of title | An Integrated Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 696 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Technology/Applied Science, Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book1 |
| Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NIT Library | NIT Library | Technology, Management | 09/18/2026 | Purchased | 658.82 SMI-M | P0924 | 09/18/2026 | Book1 |