Integrated Marketing Communication Pentacom (Record no. 157)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251229062041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251229b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332536845 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Author Mark | MAL-I |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Malaval, Philippe et al. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication Pentacom |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | India |
| Name of publisher, distributor, etc. | Pearson India |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 480 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Technology. Managment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book1 |
| Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving Location | Date acquired | Source of acquisition | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NIT Library | NIT Library | Technology( Applied Science) | 12/29/2025 | Purchased | 658.802 MAL-I | P0291 | 12/29/2025 | Book1 |