000			00407nam a2200145Ia 4500
005			20260220070122.0
008			260219s9999 xx 000 0 und d
020			_a9789332518377
082			_a658.8 _b CLO-I
100			_aKenneth E.Clow
245		0	_aIntegrated Advertising, Promotion, and Marketing Communications
260			_bPearson Education _c2014
300			_a455 p
650			_aTechnology, Management
999			_c555 _d555