TY  - BOOK
AU  - Jill Dyche
TI  - The CRM Handbook: a business Guide to Customer Relationship Management 
SN  - 9788177587623
U1  - 658.812 
PY  - 2013///
CY  - India 
PB  - Dorling Kindersley
KW  - Applied sciences, Customer relations
ER  -