Kenneth E.Clow  <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications  

 -  Pearson Education  2014 
 - 455 p 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology, Management
<br/><br/><label>Dewey Class. No.: </label>658.8  /  CLO-I