David Jobber  <br/><br/>
Principles & Practice of Marketing  

 -  McGraw Hill  2001 
 - 823 p 
<br/><br/><label>ISBN: </label>0077096134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB-M