David Mercer <br/><br/>
Marketing(2nd e) 

 -  Blackwell  1996 
 - 560 p 
<br/><br/><label>ISBN: </label>0631196382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MER-M