Philip Kotler et al. <br/><br/>
Principles of Marketing  

 -  Pearson Education  2021 
 - 734 p 
<br/><br/><label>ISBN: </label>9789673498345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P