David Jobber  <br/><br/>
Principles of Marketing (17 e) 

 -  Pearson Education  2018 
 - 699 p 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  /  KOT-P