Neal et al. <br/><br/>
Consumer Behavior: Implications for  Marketing Strategy (3rd e)  

 -  McGraw Hill  2002 
 - 590 p 
<br/><br/><label>ISBN: </label>0074709763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.834  / NEA-C