Etzel et al. <br/><br/>
Fundamentals of Marketing (4th e) 

 -  McGraw Hill  2001 
 - 856 p 
<br/><br/><label>ISBN: </label>0074707647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  /  ETZ-F