Alvin C. Burns et al. <br/><br/>
Marketing Research (8th e) 

 -  Pearson Education   2017 
 - 489 p 
<br/><br/><label>ISBN: </label>9789332584679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.83  /  BUR-M