P R Smith  <br/><br/>
Marketing Communication:  An Integrated Approach 

 - 4th ed. 
 -  Kogan Page  2004 
 - 696 p 
<br/><br/><label>ISBN: </label>0749442654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / SMI-M