Philip Kotler et al. <br/><br/>
Marketing Management (13th edition) 

 -  Pearson Education   2009 
 - 647 p  
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M