Kevin Lane Keller et al.  <br/><br/>
Stratigic Brand Management (3rd edition ) 

 -  Pearson Education   2011 
 - 695 p 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology/Applied Science, Management 
<br/><br/><label>Dewey Class. No.: </label>658.827  /  KEL-S